PRO PLAN VITAL AGE 7+
CHICKEN & RICE
Enriched with LONGEVISTM, proven to extend the healthy life of mature cats*
New PRO PLAN Vital Age 7+TM is the only cat food containing an ingredient blend proven to help extend the healthy life of cats aged seven years or above. Specially formulated by Purina's vets and nutritionists, PRO PLAN Vital Age 7+TM contains LONGEVISTM, an exclusive blend of ingredients that helps delay the first signs of ageing.
PURINA's longevity study proved that cats aged seven years or above, when exclusively fed a diet with LONGEVISTM, lived longer in good health. Make sure your cat can start enjoying these benefits the moment she begins her mature life stage, from seven years and above.
Vital Age 7+TM contains highly palatable chicken as the main ingredient which is also highly digestible, so older cats will be able to absorb their food more easily.
* Study conducted among 90 cats aged between 7 and 17 years old. Findings based on cats fed exclusively on the diet enriched with LONGEVISTM.
Changing needs
Easy to chew, easy to digest
Many older cats experience some reduction in their ability to ingest and digest food, particularly their ability to digest fat and protein as efficiently as when they were younger. Vital Age 7+TM specifically targets your cat's digestive system to help maintain a healthy and balanced microflora. The special nuggets, designed to be more easily picked up by older cats, also help maintain oral health, freshening cats' breath and slowing tartar build-up.
Anti-ageing
Ageing will have an effect on all of your cat's organs, including the heart, kidneys and digestive system. Vital Age 7+TM contains added antioxidants, vitamin E and beta-carotene which help to support these organs, help support a healthy immune system and help fight against the free radicals that may have an impact on cells and tissue. It also contains natural fibres, omega 3 and 6 fatty acids, and essential minerals to help support the renal system.
Skin and coat
The skin and coat will need extra support at this stage, too. Vital Age 7+TM provides the quality protein, vitamins, zinc and marine oils needed to help maintain good skin hydration and a thick, glossy coat.
Great taste - great palatability
Mature cats may also show less interest in their food, so palatability is a key factor in encouraging them to eat and derive the nutrition vital to their health. Vital Age 7+TM contains highly palatable chicken as the main ingredient which is also highly digestible, so older cats will be able to absorb their food more easily.
Daily Feeding Recommendation (g/day)
From 7 to 11 years of age or more than 12 year-old cats
Allow your senior cat free access to PRO PLAN throughout the day
The recommended daily amounts should be adjusted according to weather conditions, the animal's level of activity and its physical condition. Clean, fresh water should be available at all times. Store food in a dry and clean place at ambient temperature.
- LONGEVISTM: helps support a healthy immune system, maintain healthy cell function and fight against the signs of ageing
- Natural Feline Protection: a combination of powerful antioxidants, essential fatty acids and trace minerals to enhance your cat's natural defences
- High levels of quality protein (37%) to help maintain muscle mass and help fight the loss of lean body mass in older cats
- Easy-to-pick kibble helps maintain oral health by freshening breath and slowing tartar build-up
- Highly palatable and digestible chicken, egg and rice recipe
Available in small and large pack sizes.
| Weight (kg) |
Quantity 7 to 11 years |
Quantity 12 and above |
| 2-4 | 30-60 | 35-65 |
| 4-6 | 60-90 | 65-100 |
| 6-8 | 90-120 | 100-130 |
| Protein | 37.0% |
| Fat | 18.0% |
| Ash | 7.5% |
| Fibre | 1.5% |
| Calcium | 1.1% |
| Phosphorous | 0.9% |
| Copper (as copper sulphate) | 20 mg/kg |
| Zinc (as zinc sulphate) | 162 mg/kg |
| Selenium (as sodium selenite) | 0.12 mg/kg |






















